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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value epub

Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value epub

Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by Mike Wilkinson

Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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Author: Mike Wilkinson
Page Count: 288 pages
Published Date: 10 Oct 2011
Publisher: McGraw-Hill Education - Europe
Publication Country: New York, NY, United States
Language: English
Type: Pdf
ISBN: 9780071761680
File size: 42 Mb
File Name: value-based.pricing.drive.sales.and.boost.your.bottom.line.by.creating,.communicating.and.capturing.customer.value.pdf
Download Link: value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value
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A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.

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